Tips & Trends

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• Fitness Experts Managing Your Fitness Center Can Raise Engagement and Build Healthier, Happier Results

  A fitness center can have the newest and most innovative equipment around. But if no one is using it, does it matter? How do you not only attract clientele but also thoroughly engage them enough to entice them to come back, stick around, and sing the praises of the fitness center amenity?

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• Mother Nature, Here We Come! Outdoor Fitness Is Here to Stay

  Treadmill fatigue is real and after a year or more of self-quarantine, and the ongoing threat of Coronavirus transmission, getting outside is VERY welcome. While the pandemic accelerated nationwide awareness of fitness alternatives, it has also given way to an outdoor fitness boon.

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• Stretching is Vital for All Types of Fitness Training - Stretching Equipment Can Help

  You've seen it in the wee hours before your local 5K starts, coaches and athletes at the Olympics are obsessed with it, yoga instructors guide you through it, and it happens continuously on the sidelines of major competitions. It is stretching.

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• 5 Fresh Ideas to Jump-Start Fitness this Spring

  With Spring officially here, the weather getting warmer, and pandemic restrictions starting to ease a bit, new additions to encourage more exercise engagement are on the rise.

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• Inclusive and Equitable Training Options - Are Your Fitness Facilities Meeting the Need?

  In high schools and colleges all across the country, training athletes of all types is a year-round commonality. What has been spotlighted recently, is that the training facilities for different types of athletes (specifically different genders of athletes) might not share the same commonality.

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• Celebrating Small Spaces for Rejuvenation and Fitness

  Fitness and wellness for employees has become a top priority for employers across the nation, and the attention to keeping workplaces healthy and low stress has sparked innovative solutions for smaller spaces.

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• Using On-Demand Fitness Options to Keep Fitness Routines Compelling, Personal, Convenient and Custom

  Over the past few years, technology has allowed personalized coaching programs to become digitized, creating virtual classes and viral followings for certain fitness programs. However, the fitness fervor dies down when complaints surface about subscription fees that rival premium gym fees, limited libraries of stale content or inconvenient class times for true virtual participation experiences.

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• The One Piece of Fitness Equipment that Literally Everyone Uses

  If you think it's a stretch to consider the floor a piece of equipment, consider this: 66% of every fitness facility visitor spends at least 20 minutes doing exercises on the floor.

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• How Fitness Facilities Can Create Community through Accessability, Inspiration and Excellence

  You can see it on the faces of those who visit. You can sense it in the energy in the room. This is a place of engagement, belonging, action and progression.

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• Can Trendy Products Truly Transform Your Fitness Center?

  Fitness is driven by motivation. It's a fitness facilities' biggest challenge: how to capture the motivation to lose weight, work out, feel healthier, have fun, etc. in order to keep people coming through the doors (and coming back).

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• The Changing Identities and Stages of Active Aging Fitness

  No one knows what to call them. All the names are laced with negativity or second-class meaning, and this group is anything but second-class. They are over the age of 55; they are independent, confident and opinionated; there are over 950 million of them; and they command $15 trillion in annual spending. That's a big community to marginalize, offend or ignore.

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• Gamification is a Game-Changer in Fitness

  There's serious marketplace and social proof that video games are addicting, amassing more than $43 billion in video game sales this year alone. With over 164 million adults in the United States playing video games and three-quarters of all households containing at least one gamer, the art of gamification is being injected into numerous other applications, hoping to produce a fraction of the same engagement.