![]() Fitness amenities have become table stakes for some multifamily communities, with a recent RentCafe.com survey finding that 90% of new apartment communities offer fitness amenities onsite. Though nearly half of renters are interested in their apartment building having a fitness center or gym, nearly a third of renters say that not having a fitness center or gym is a deal breaker. As a driving factor to either walk away or sign a lease, the race is on among local multifamily leaders to create more distinct and engaging fitness resources to satisfy growing demand. Providing wellness amenities also helps to add value from the leasing perspective. According to Apartment Advisor, fitness and wellness perks can impact rent prices by up to a 10% increase, which means an on-site fitness center is beneficial for both the community members and the community management at the same time, and that’s just the beginning. ![]() A modern, high-end fitness center at your multifamily complex offers residents the opportunity to pop in for a quick workout without having to take the time to commute to the gym, but it can also be a group activity hub, where residents can join a nutrition lecture, an expertly-guided training workout specific to certain needs (i.e. getting ready for ski season, or “stretching to improve your golf game”), or connect with other residents around shared fitness goals. The increased convenience of having these options within any multifamily community translates to increased use of the fitness amenities, higher resident satisfaction, loyalty to the property, and greater appeal to prospective renters. Using the on-site fitness center to build community does more than just attract new residents, it’s also a great retention tool. Multifamily residents have proven that they value convenience, comfort and the social engagement that come with choosing a multifamily living environment. Expertly designed shared spaces (rooftop gardens, common area lounges, co-working areas, fitness and relaxation stations, etc.) and group programming options can create opportunities for residents to connect, engage in shared activities, and encourage a sense of belonging which is proven to have a significant impact on people’s overall health. ![]() As the landscape of amenities in multifamily residences continues to evolve, community leaders are becoming more and more creative with what and how amenities are offered. Outdoor spaces are no longer just for attractive landscaping, as fitness and wellness activities using outdoor spaces is becoming a bigger necessity, with the growing awareness of the benefits of nature on physical and mental well-being. From a rooftop space for outdoor yoga classes or a relaxation lounge, to strength stations and complete outdoor gyms, connecting residents to nature fosters a healthier and holistic lifestyle that many in Colorado prize. ![]() As the need to keep property amenities and offerings up-to-date, fresh and able to meet today’s residents changing needs, bringing in highly qualified, certified experts in fitness and wellness disciplines can augment internal staff and create impressive results. As communities are planning to update or add to their fitness and wellness amenities, having a conversation with an external expert can create a relationship with a trusted resource, and it might unearth questions that haven’t yet been considered. Today’s residents want a great experience, and communities who continue to invest in well-designed and intentional fitness and wellness amenities and programs can see significant results, not only in drawing and retaining residents, but also in increasing the value of their properties. |
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