DESIGNING & EQUIPPING
PREMIER FITNESS SOLUTIONS →
PREMIER FITNESS SOLUTIONS →
Now is the Perfect Time to Recharge and Refresh for the Year Ahead
| As Labor Day is upon us and the summer days start to wane, it’s a great time to refocus, recharge and start thinking about the year ahead, which will be here before we know it. Many of us are already working through 2024 budget scenarios, planning for a stronger, fitter, better year than the one we leave behind us. |
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Regardless of the type of property you own or manage, fitness amenities can greatly enhance residents' satisfaction with your property and improve their community experience by making fitness and wellness more convenient to fit into busy life schedules. There are four key questions to consider as you move into “planning mode” to ensure your community fitness options stand out and shine in the new year:
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How can you refresh your fitness and wellness amenity to make sure you are competitive? Comparing the perceived value of what you offer when it comes to fitness and wellness versus your competitors, it can be fairly simple to set your facility apart. Adding or refreshing small areas can make a big difference in how you can promote the whole offering. Think about adding small outdoor fitness or recovery spaces or other upgrades which can be accomplished quickly and can be completed within smaller budget boundaries than a full refurbishment. |
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Is your equipment and space allocation in line with your demographic and current fitness trends? It’s good to track the changing demographics of your community, matching the needs and wants of users to the latest fitness trends are so you can continue to keep property amenities fresh and community members happy. The latest equipment, coolest machines, and best training tools can help lift the community brand and experience for those residents with fitness and wellness priorities. There are some challenges in chasing trends though, including cost, longevity, and practicality, but those who are willing to invest can find significant returns in capturing interest in and creating vibrancy behind each particular community’s identity. |
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What role does fitness and wellness have within your community and how can you plan to promote this? When you’re planning on improvements and budget ROI, it’s tantamount to consider what your short and long term goals are for your community. Thinking about what you want to accomplish down the road is essential to ensuring you are making the right decisions now. Where do you want your facility to be five years from now? If you refresh one or two small areas now, will that fit into your long-range plan Marketing and promoting your fitness and wellness amenities is also an important consideration. It’s easier to promote new elements and upgrades than to continue to highlight longer-term assets, but a balance between the two is ideal so that you can maximize your complete fitness presence. |
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How can you get the most out of your fitness investment in 2024? How can you get the most mileage for every dollar you spend on fitness and engagement in your community? Whether you only have a small budget for a quick update or refresh or a larger budget for a major project, there are numerous ways to help your property stand out and provide top notch fitness amenities and experiences that excite your users. |
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Updating Your Accessories A simple refresh of mats, bands, balls, etc. goes a long way in guaranteeing your space looks and feels vibrant. It also ensures members of your community have the most updated and safest equipment available. Maintenance Maintenance is key to keeping your facility humming at a top-notch pace. A thorough inspection of all of your equipment certifies that each piece is in top shape and working properly and safely. It is also important to understand the life expectancy of your equipment so you are aware of when you may need to replace cardio or strength equipment. Adding New Elements Bringing in a new piece of equipment or new fitness experience (i.e. new types of group classes or guided classes, recovery options, outdoor fitness, etc.) can give your facility an instant boost. There are so many individual elements that can add a splash of fun or uniqueness to your community, just because they’re new. How about a new outdoor fitness area for communities that want to break free of indoor limitations and keep residents engaged in a new “ceiling-free” space? Outdoor fitness configurations can include anything from adding fitness equipment alongside walking trails or outdoor common areas, to fully functional outdoor gyms. There are many creative ways for a variety of different budgets to expand fitness options outdoors. |
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Or a relaxation and recovery station is also a great addition. Rehabilitation and muscle recovery are an important part of overall physical fitness and health. Muscles need time and specific products to recover from injury or a hard workout or training session. These areas not only focus on the physical side of recovery, but also allow for end-users to relax and focus on their mental wellness, which is a current critical element. There is also a great selection of exciting new tech-based equipment now available that is worth taking a look at. A number of machines now feature cutting-edge technology that allows participants to enjoy an incredibly immersive workout experience. Last, but certainly not least, it’s also a good idea to regularly evaluate your flooring. Flooring is the foundation for every community – the right floors can help prevent injuries and create a safer and healthier environment for activities of all kinds. Whether you’re training, working, lounging, playing, learning, or just passing through, flooring creates the first impression that helps define any area. Whatever your fitness plans might be for your community in the new year– from complete overhaul to needing a few key pieces of fitness equipment to spruce things up -- the experts at Advanced Exercise can help guide you on every step to help you get the most mileage out of your dollars spent. |
