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Florida Team Members

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Our fitness design consultants specialize in specific market segments within each geographic territory, and many clients work with our experts across multiple states or work with a single representative across multiple projects. 

Our fitness design consultants specialize in specific market segments within each geographic territory, and many clients work with our experts across multiple states or work with a single representative across multiple projects. 

  • Mike Howard

  • Mike Howard

    Areas of specialty: Multifamily, Active Aging, Corporate, Country Club, Education, First Responders, Hospitality, Medical/PT, Multi-tenant Office, Municipal Recreation, Planned Community, Residential, Student Housing

    • 20+ years of Fitness & Wellness industry experience
    • I opened and owned Berry's Barbell and Total Fitness in Ft. Myers, Naples and Sarasota Florida
    • Born and raised in Columbus, OH, I am the father of 4 boys and am a College Football and NHL Hockey fanatic! 


    239.405.2723
    mhoward@advancedexercise.com
  • Jeff Gormley, CSCS

  • Jeff Gormley, CSCS

    Areas of specialty: Multifamily, Active Aging, Corporate, Country Club, Education, First Responders, Hospitality, Medical/PT, Multi-tenant Office, Municipal Recreation, Planned Community, Residential, Student Housing

    • Having migrated to the Orlando area after attending college in the state, Jeff is passionate about serving the fitness needs of communities and campuses throughout North Eastern Florida.
    • Born and raised in New Jersey, he received a Bachelors in Science in Exercise Science from Palm Beach Atlantic University which led him to a 20+ career as a strength and conditioning expert.
    • He maintains his Certified Strength and Conditioning Specialist (CSCS) status through the National Strength and Conditioning Association after many years as a physical therapy and sports training exercise specialist.
    • He puts his knowledge into action by fitting communities with the right equipment and flooring to keep any fitness space visitor in top shape, and he practices what he preaches by playing golf, softball and handball in his spare time (when he’s not traveling the world with his fiancé).


    407-506-6502
    jgormley@advancedexercise.com
  • Chaise Howard

  • Chaise Howard

    Areas of specialty: Education (High Schools, Colleges), Corporate, First Responders, Medical, Personal Training/Performance, Residential

    • Six years of experience in the hospitality industry, growing into a role supervising a team dedicated to customer service excellence.
    • Dedicated to setting high customer service standards and going the extra mile to create a positive customer experience.
    • Born and raised in Fort Myers, FL and played hockey around the nation for 18 years – and still a fitness enthusiast dedicated to life-long health and wellness.
    • When I am not working, I enjoy outdoor activities and spending time with family and friends.


    239-405-3099
    cmhoward@advancedexercise.com
  • Colton Howard

  • Colton Howard

    Areas of specialty: Education (High Schools, Colleges), Corporate, First Responders, Medical, Personal Training/Performance, Residential

    • 10+ years as an experienced customer service professional
    • Fitness industry knowledge incubated by his family’s business
    • An alumnus of Florida Gulf Coast University in Fort Myers Florida, this Floridian loves playing hockey when the opportunity presents.
    • Things that make me happy are being around friends and family watching sporting events and just having a good time with people I love. Also, can't forget about my dogs!


    239-850-6126
    clhoward@advancedexercise.com
  • Chris Baran

  • Chris Baran

    Areas of specialty: Multifamily, Active Aging, Corporate, Country Club, First Responders, Hospitality, Medical/PT, Multi-tenant Office, Planned Community, Residential, Student Housing

    • Began his fitness journey as a competitive bodybuilder at age 16, and worked for several fitness equipment suppliers, gaining experience in all aspects of the industry over his years-long journey from service tech to regional manager. 
    • With experience on the property management side of the business, as well as the fitness participant side of the business, has the ability to see both perspectives when designing all types of inspirational fitness spaces.
    • In his free time, he enjoys spending as much time with his family as he can, going to the beach and/or heading to the mountains.


    727.271.4418
    cbaran@advancedexercise.com