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Florida Team Members

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Our fitness design consultants specialize in specific market segments within each geographic territory, and many clients work with our experts across multiple states or work with a single representative across multiple projects. 

Our fitness design consultants specialize in specific market segments within each geographic territory, and many clients work with our experts across multiple states or work with a single representative across multiple projects. 

  • Mike Howard

  • Mike Howard

    Areas of specialty: Multifamily, Active Aging, Corporate, Country Club, Education, First Responders, Hospitality, Medical/PT, Multi-tenant Office, Municipal Recreation, Planned Community, Residential, Student Housing

    • 20+ years of Fitness & Wellness industry experience
    • I opened and owned Berry's Barbell and Total Fitness in Ft. Myers, Naples and Sarasota Florida
    • Born and raised in Columbus, OH, I am the father of 4 boys and am a College Football and NHL Hockey fanatic! 


    239.405.2723
    mhoward@advancedexercise.com
  • Jeff Gormley, CSCS

  • Jeff Gormley, CSCS

    Areas of specialty: Multifamily, Active Aging, Corporate, Country Club, Education, First Responders, Hospitality, Medical/PT, Multi-tenant Office, Municipal Recreation, Planned Community, Residential, Student Housing

    • Having migrated to the Orlando area after attending college in the state, Jeff is passionate about serving the fitness needs of communities and campuses throughout North Eastern Florida.
    • Born and raised in New Jersey, he received a Bachelors in Science in Exercise Science from Palm Beach Atlantic University which led him to a 20+ career as a strength and conditioning expert.
    • He maintains his Certified Strength and Conditioning Specialist (CSCS) status through the National Strength and Conditioning Association after many years as a physical therapy and sports training exercise specialist.
    • He puts his knowledge into action by fitting communities with the right equipment and flooring to keep any fitness space visitor in top shape, and he practices what he preaches by playing golf, softball and handball in his spare time (when he’s not traveling the world with his fiancé).


    407-506-6502
    jgormley@advancedexercise.com
  • Colton Howard

  • Colton Howard

    Areas of specialty: Education (High Schools, Colleges), Corporate, First Responders, Medical, Personal Training/Performance, Residential

    • 10+ years as an experienced customer service professional
    • Fitness industry knowledge incubated by his family’s business
    • An alumnus of Florida Gulf Coast University in Fort Myers Florida, this Floridian loves playing hockey when the opportunity presents.
    • Things that make me happy are being around friends and family watching sporting events and just having a good time with people I love. Also, can't forget about my dogs!


    239-850-6126
    clhoward@advancedexercise.com
  • Mitchell Lewis

  • Mitchell Lewis

    Areas of specialty: Multifamily, Active Aging, Corporate, Country Club, Education, First Responders, Hospitality, Medical/PT, Multi-tenant Office, Municipal Recreation, Planned Community, Residential, Student Housing

    • Experience in medical device sales with strong focus on building strong client relationships and educating on product utilization.
    • Works with clients to pair clinical exercise physiology with fitness experiences to enhance overall health and wellness
    • Background in fitness center management and wellness program design and implementation.
    • Master’s degree in exercise physiology from Florida State University. Certified Exercise Physiologist and Advanced Cardiovascular Life Support.
    • Collegiate athlete in football and rugby.


    334-332-9724
    mlewis@advancedexercise.com